[ ABOUT ]
Hi, I’m Alexandra - an architectural engineer and UX designer with a background in architecture and interiors. I design thoughtful digital experiences by combining research, structure and visual clarity, with a particular interest in turning complex user needs into calm, intuitive products.
Although my work has moved from designing physical spaces to digital products, my approach has remained the same: understanding people, solving complex problems and designing with intention. I enjoy transforming insights into intuitive experiences that are both functional and visually considered.
[ case studies ]
[ APPROACH ]
Clarity over complexity
I focus on simplifying complex flows and making interactions easy to understand at a glance.
Research-led decisions
My work starts with understanding real user needs and behaviours, not assumptions.
Interaction Design
I design interfaces that feel intuitive and considered, with attention to detail in how users move through a product.
Systems thinking
With a background in architecture and interiors, I’m drawn to clean, well-composed layouts that support usability.